AppsFlyer is the market-leading mobile measurement platform — superb at attributing paid-UA across ad networks. But it measures revenue; it doesn't recruit creators or pay them. Here's the honest split.
Updated June 2026 · AppsFlyer facts from appsflyer.com/pricing.
You want to run a creator affiliate program — referral codes, recurring subscription commissions, and automated Stripe payouts — billed only on the commissions creators earn you.
You need full-scale MMP attribution, SKAdNetwork / AdAttributionKit privacy measurement and fraud protection across your paid ad networks.
AppsFlyer measures and attributes; it doesn't pay creators. Its free Zero plan even excludes apps with paid activities.
AppsFlyer pricing + product pages, appsflyer.com, June 2026.
Referral codes, recurring commission, and automated Stripe payouts — the part an MMP measures but never settles.
You're billed 10% on commissions creators actually earn you — not metered per conversion as your UA scales.
AppsFlyer's free tier excludes paid activities and value scales with volume. InfluTo's full affiliate program is free to start.
Commission accrues on RevenueCat / StoreKit 2 / Google Play renewals, not on raw installs.
AppsFlyer is the category leader for measurement. If that's the job, use it.
Neutral, trusted attribution across virtually every ad network, at the scale of the world's biggest apps.
Mature SKAdNetwork 4 and AdAttributionKit handling, with a single source of truth for modeled installs.
A genuine, deep fraud-prevention product InfluTo doesn't try to replicate.
Thousands of verified partner integrations and 100+ audience destinations.
AppsFlyer and InfluTo aren't substitutes. AppsFlyer measures and attributes your paid-UA; it doesn't recruit creators or pay them. InfluTo is the creator affiliate program — referral codes, recurring commissions and automated payouts. Larger teams often run AppsFlyer for paid ads and InfluTo for their creator channel.
Free to start. 10% on creator commissions. No per-conversion meter, no enterprise minimum.
Start free