Branch is a powerful enterprise MMP — best-in-class deep linking and cross-channel attribution. But it measures; it doesn't run an affiliate program or pay creators. Here's where each one fits.
Updated June 2026 · Branch facts from branch.io and third-party contract data.
You want to recruit creators, track referral codes, pay recurring commissions on subscription revenue, and have creators paid automatically via Stripe — without an enterprise contract.
You need best-in-class deep linking and full cross-channel MMP attribution across many paid ad networks, at enterprise scale — and you'll pay creators through a separate affiliate network.
MMPs measure and attribute. They don't pay creators. Branch's own guides hand payouts off to separate affiliate networks.
Branch product + affiliate guides, branch.io, June 2026.
Referral codes, recurring commission, and automated Stripe payouts from a prepaid wallet — the part an MMP leaves to you.
Free to start and 10% on commissions, versus quote-only contracts that third-party data puts near $47K/year.
An SDK or REST call plus a RevenueCat webhook — no heavyweight MMP setup or dashboard onboarding.
Commission accrues on validated RevenueCat / StoreKit 2 / Google Play renewals, not on raw installs.
Branch is excellent at what it's for. If that's your problem, use Branch.
Deferred deep linking and cross-platform routing that just works where raw universal links fail.
Trusted cross-channel paid-UA measurement across organic, paid, email and web at massive scale.
Broad ad-partner integrations, flexible postbacks and a mature fraud suite.
Built for startups to Fortune 500 — 100,000+ companies, with enterprise links, QR and journeys.
Branch and InfluTo solve different problems. Branch is a deep-linking MMP that measures attribution for paid-UA teams; it doesn't recruit creators or pay them. InfluTo is a purpose-built creator affiliate program: referral codes, recurring commissions and automated payouts. Many apps use an MMP for paid ads and InfluTo for their creator program — they're complements, not substitutes.
Free to start. 10% on creator commissions. No demo call, no five-figure minimum.
Start free