InfluTo vs Branch.io
Branch.io is an excellent deep linking and attribution platform. But it's not an affiliate management system. Here's what you'd still need to build on top of Branch — or what you get out of the box with InfluTo.
Last updated: April 2026
The key difference
Branch.io gives you deep links and install attribution. InfluTo gives you the complete affiliate workflow: referral codes, commission calculation, recurring payouts, influencer dashboards, and campaign management. They solve different layers of the same problem. You could even use both — Branch for deep linking, InfluTo for affiliate management.
Feature-by-Feature Comparison
| Feature |  InfluTo | Branch.io |
|---|---|---|
| Primary purpose | Complete affiliate platform for mobile apps | Deep linking and mobile attribution |
| Pricing | Free + 10% on conversions only | Free trial → custom pricing (can be expensive at scale) |
| Setup time | 5 minutes (SDK + webhook) | Hours to days (SDK + dashboard + custom integration) |
| Attribution method | IP + device fingerprint (72h window) | Deep links + device fingerprint + probabilistic matching |
| Commission management | Built-in: per-influencer rates, recurring, rate locking | Not included — you build it yourself |
| Influencer payouts | Automated monthly via Stripe Connect (135+ countries) | Not included — you build it yourself |
| Influencer dashboard | Full dashboard with funnel, earnings, QR codes, assets | Not included — you build it yourself |
| RevenueCat integration | Native webhook — handles all event types automatically | Manual integration via webhooks (you process events yourself) |
| Deep linking | Referral links with App Store redirect | Industry-leading deep linking with deferred deep links |
| Influencer marketplace | Built-in — influencers discover and join campaigns | Not included |
| Recurring commissions | Automatic on every subscription renewal | Not included — you track renewals yourself |
| Refund handling | Automatic commission reversal on refund | Not included |
Choose InfluTo when you need
- ✓A complete affiliate solution — not just attribution, but commissions, payouts, and influencer management
- ✓To launch an influencer program this week without building custom infrastructure
- ✓Automated recurring commissions on RevenueCat subscriptions
- ✓An influencer-facing dashboard so creators can track their own performance
Choose Branch.io when you need
- —Industry-leading deep linking with deferred deep links across platforms
- —Paid advertising attribution across ad networks (Meta, Google, TikTok Ads)
- —Advanced cross-platform measurement and analytics
- —An attribution layer to plug into your custom-built affiliate system
Bottom Line
Branch.io and InfluTo aren't direct competitors — they solve different problems. Branch excels at deep linking and ad attribution. InfluTo excels at affiliate program management. If you want to run an influencer affiliate program and don't want to build commission tracking, payout automation, and influencer dashboards yourself, InfluTo gives you all of that out of the box. If you specifically need deep linking or paid ad attribution, Branch is the better tool.
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